01
Experience
Senior Marketing Specialist
Current RoleWorked across multiple products and client accounts under the Prospus umbrella — including Kaamfu (an AI-powered SaaS time-tracking product), a US-based enterprise software company, and a US-based nonprofit. Interfaced directly with the CEO and enterprise clients on campaign strategy, reporting, and execution.
$14CPL achieved
500+Signups in 4 months
$127K+Ad spend tracked
5hrs+Saved/wk via AI
- Ran the full GTM process for Kaamfu's US market launch — market research, website redesign, landing pages, and a 1-month pilot to validate messaging before scaling.
- India phase (proof of concept) Not to scale, but to learn. Ran a structured pilot that generated 93 leads, 47 demos, and 15 trials. The funnel worked. The market fit didn't. That data was the signal to pivot.
- Grew Kaamfu to 500+ product signups in 4 months at $14 CPL with $7K ad spends. US SaaS benchmarks run $50–200+ CPL. A/B tested messaging, multi-channel campaigns, ongoing landing page work.
- Built a 4-week email onboarding series triggered on every new signup to drive activation and improve trial-to-paid conversion.
- Managed Client's enterprise campaigns with a monthly budget of $20k Campaign setup, ad copy, landing pages, spend optimization, bi-weekly CEO and client reporting.
- Ran ABM campaigns using ZoomInfo Marketing OS, targeting named accounts in financial services and enterprise sectors.
- Built Looker Studio dashboards from scratch covering $127K+ in spend, 1M+ impressions, 48K+ clicks — used in CEO alignment meetings.
- Set up chat automation, Mailchimp, and Salesforce lead workflows with custom CRM logic coordinated with the dev team.
- Introduced AI workflows (Claude + ChatGPT) for campaign analysis and reporting — saved 5+ hours per week.
Digital Marketing Manager
Most senior marketer at a B2B agency. Led a team of 6 across two international client accounts.
- Led marketing for a UAE-based Corporate Tax Advisory firm — content strategy, SEO, LinkedIn, and email campaigns targeting CFOs and finance heads in the GCC market.
- Defined full GTM strategy for a pre-launch SaaS AML compliance platform — ICP, channel strategy, messaging framework, and content plan.
- Managed a team of 6 including marketers, designers, and content writers. Ran performance reviews and maintained quality across both accounts.
- Integrated Zoho CRM and Zoho Campaigns for lead nurturing, segmentation, and reporting. Introduced Zoho Sprints for project tracking.
Marketing Consultant
- Fractional marketing lead for a pre-launch sports management startup — built the marketing strategy, investor pitch deck, and GTM plan from zero.
- Advised CEO on brand positioning, digital presence, and funding approach. Supported Startup India certification.
- Led market research and competitive analysis to inform product direction and expansion planning.
Marketing Specialist
35%More qualified leads
- Increased qualified B2B leads by 35% by rebuilding demand generation and email marketing using MetroLeads CRM.
- Developed and ran the GTM strategy for the MetroCP product launch — positioning, messaging, and channel selection.
- Expanded partner program into Asia-Pacific and the Middle East by onboarding new channel partners.
Digital Marketing Manager
1.5×User growth
40%Traffic increase
10%Retention improvement
- Grew user base 1.5× through SEO, performance marketing, programmatic ads, and CRM-driven email campaigns.
- Set up HubSpot Enterprise Sales and Marketing Hub from scratch, cutting cost per acquisition through automated lifecycle campaigns.
- Increased website traffic by 40% and improved user retention by 10%.
- Started and led the L.E.A.P initiative (World's First Interviewers Network) — a thought leadership program that built Monjin's brand in the video hiring space.
Early Career
- ScaleUp Pvt Ltd (2016–2018) — Digital marketing for a B2B events company. Google Ads, LinkedIn Ads, SEO, website management.
- Talentica Software (2015) — SEO, A/B testing, employer branding. Grew LinkedIn following by 50%.
- Cyret Technologies (2013–2015) — Email marketing, social media, internal training for sales and HR teams. Improved Alexa rank by 37%.
- Talkd.co (2012–2013) — Social media lead generation for international clients across Canada and the Middle East.